Notice for the All of Us Research Program Communications and Marketing Partners Funding Opportunity and Informational Webinar

Notice Number: NOT-PM-19-002

Key Dates
Release Date : February 11, 2019

Related Announcements

Issued by
All of Us Research Program, Office of the Director, National Institutes of Health (NIH)


The All of Us Research Program seeks to create one of the world’s largest and most comprehensive precision medicine research platforms. Its goal is to build a data resource containing multi-layered information on one million or more participants who reflect the rich diversity of the United States.

This award is designed to fund Communications and Marketing partners who will design strategies and tactics geared toward raising awareness of the All of Us Research Program, driving increased enrollment of participants, communicating to existing participants to keep them engaged partners, and engaging the research community to use the data being gathered.

NIH is using the OT mechanism to enable maximum innovation and flexibility. Enrolling and retaining 1 million or more people from all walks of life into a longitudinal research program are unprecedented tasks. There is no established playbook for success. Using the OT mechanism will enable organizations beyond frequent NIH applicants to propose innovative strategies to communicate with potential participants and increase participant recruitment and retention.

Using the OT mechanism will also allow the NIH to engage more than one partner if a combination of partners will provide a fuller breadth and depth of capabilities.

Funding opportunity and mechanism

The funding opportunity (All of Us Research Program Communications and Marketing Partners (OT2), OT-PM-19-002) is accessible at Applications will be accepted until March 29, 2019, 5:00 pm local time.

The funding announcement solicits applications under the Other Transaction award funding mechanism. Applications will be considered from U.S. academic or private institutions or consortia. Non-U.S. entities and components of non-U.S. entities are not eligible. Potential applicants are encouraged to learn more about the program and the Other Transaction award mechanism by visiting the following websites:

Informational webinar

National Institutes of Health staff will be available during an informational webinar on February 26, 2019, to answer questions about the All of Us Research Program, specific objectives of the All of Us Research Program Communications and Marketing Partners funding opportunity, and the application and award process. Questions can be submitted prior to the webinar by email to the address for inquiries below.

Informational Webinar: Tuesday, February 26, 2019, 1:00 2:00 pm EST

To register for this webinar and receive instructions, email

A summary of the questions and answers will be posted on the All of Us Research Program website following the webinar.


Please direct all inquiries to

Questions may be submitted via email, to Ms. Alyssa Cotler, All of Us Research Program, for programmatic objectives, or to Ms. Irene Haas, All of Us Research Program Agreements Officer, National Center for Advancing Translational Sciences (NCATS), for award mechanism and application submission matters, at the above listed email.